ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15
ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15
Airline Competitor Analysis
Strategic management
Introduction
? Business Objective
? Current Strategy
? Belief about Industry
? Strength & Weakness
? Alliance Membership
Analysis
01
Strategic management
Business Objective
To provide highest quality of customer service delivered with
a sense of warmth, friendliness, individual pride, and company spirit.
Meeting the rising expectations of customers’ remains central to their strategy of transforming British Airways into the world’s leading global premium airline.
The Japan Airlines will act as a bridge to bring peoples.
To provide customers with safe, good value, point-to-point air services on a range of European routes.
Becoming a carrier as the best choice for customers and loved by the staff and employees.
Current Strategy
To provide low fare flight with maximum customer satisfaction.
To provide customer with unique premium service whenever they fly with BA and no matter where they are.
To provide medium & long-distance routes flying to and from countries in Europe, North America and Southeast Asia.
Keeping costs low by eliminating the unnecessary costs.
Customer First, Respecting Staff, Advantage, Continuous Innovation and Favorable Return.
Belief about Industry
Customers are less willing to use premium airline services,
and turning their attention toward more affordable ones.
The airline industry is going through the most difficult times that
airline industry has ever faced.
Growing global travel and tourism industry passenger airline market in Asia-Pacific will works as positive effect to JAL’s recovery.
Economic conditions remain challenging and they continue
to expect a tough trading environment.
Competition in the Chinese commercial aviation industry
has led to widespread price-cutting that violates CAAC regulations.
Strength&Weakness
Its number of passengers, and its reputation for its competitiveness
& it still does not offer enough level of international flights services.
Brand name, Long service History ,Fleet size and destinations
& Not quality approved airline, Poor baggage delivery, Aging fleet
Competitiveness in international routes
& Low-productivity, corrupt relationship with political parts.
Competitive prices, offering a number of features
& less profitable routes.
Technical level of development, improvement of service quality
& Does not have the target market competitive advantage.
Alliance Membership
Southwest does not have membership in any of airline alliances
Oneworld alliance
Oneworld alliance
Easyjet does not have membership in any of airline alliances
Skyteam alliance
Comparison of Competitors
02
Strategic management
Comparison
Premium
Low-Price
Global,
Long distance
Local,
Short distance
Five Forces Model
03
Strategic management
5
| [1] | [2] | [3] | [4] | [5] | [6] | [7] | [8] | [9] | [10] |
자료출처 : http://www.ALLReport.co.kr/search/detail.asp?pk=11058928&sid=qjfRnf777&key=
[문서정보]
문서분량 : 15 Page
파일종류 : PPTX 파일
자료제목 :
파일이름 : ACA-항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 15 15 .pptx
키워드 : ACA,항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장
[추천자료]
- [경영] 온라인 경매 사이트 이베이 분석
- 한국타이어,한국타이어마케팅전략,한국타이어환경분석,타이어시장,타이어마케팅전략
- 제주항공 기업분석과 제주항공 마케팅 SWOT,STP.4P전략분석및 제주항공 미래전략제안
- 제주항공 마케팅STP,SWOT,7P사례및 경쟁우위전략 파워포인트
- 앙드레김,패션,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
댓글 없음:
댓글 쓰기